To motivate and reward employees or thank important customers, some bosses' corporate gifts lead to top Formula One race tracks.
Taking part in a treasure hunt, sports challenge or discovery rally with workmates is nothing out of the ordinary these days, since the team building and incentives that first appeared in English-speaking countries in the 1980s are now big business in corporate circles. Having spent 17 years in the United States, Laurence Cellario has now developed this concept in Monaco, focusing on one of the most prestigious sports of all: Formula One motor racing.
Behind the scenes
"The most popular Grand Prix races are Monza, Barcelona, Abu Dhabi and Monaco," reveals Incentive Concept's founder, who recently added Mexico's F1 circuit, the 2015 season's newbie, to her portfolio. But what makes Laurence Cellario's extracurricular activities special is one very original feature: "They're totally unlike any trip you could make independently," she explains, because the high point of her turnkey VIP hospitality packages is a tour of
a racing team's pit lane in the company of one of its drivers. And that's where champions such as Mark Webber, David Coulthard, Bruno Senna and Allan McNish come in. So it's hardly surprising her packages tempt numerous private individuals too!
23 boulevard Albert Ier
98000 Monaco
Tél. +377 93 50 97 90
incentiveconcept.com
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