For the Cannes store's first anniversary, the shoemaker's CEO has launched two new services that will delight everyone who loves beautiful footwear.
Pierre Heschung is a surprising person! Don't talk to him of marketing policy or sales strategies, rather about "meaningful values". Those he is well acquainted with: "I'm heir to a heritage and knowhow, so the most respectful attitude is due in continuing to write the brand's story." The grandson of Ateliers Heschung's founder has been in charge of the celebrated shoemaker's destiny for almost 20 years now, his ongoing aim being to develop the brand without disavowing a DNA he sums up as: "a high-quality, timeless, contemporary product, grounded in tradition but focused on modernity, and not forgetting the notion of transmission". An identity he now wants to share through in-shop events for his clients, which is why the Cannes store has launched two services sure to be appreciated by connoisseurs. On the first Saturday of every month there's Brunch & Shoes, when you can benefit from expert advice on how to recondition your shoes to look as good as new, while tucking into pastries. Or After Shoes gives you two hours' private use of the shop premises (6.30-8.30pm) so you and your guests can learn all the secrets (or almost) of a beautiful patina.
Cannes,
4 rue Chabaud
Tél. 04 93 39 46 09
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