"When I started Incentive Concept in 2000 the idea was to offer motivational packages of a general type, but since 2004 I've focused the business more specifically on the F1 Grand Prix races." Something Laurence Cellario knew all about as her father, a development executive for an American company with head offices in Monaco, used to invite his clients to the Monaco F1 race. But things were different back then: "Hospitality packages were only just catching on, so it was my mother who prepared the food while I dealt with the logistics!" The times have changed and today Incentive Concept's considerable experience in organising hospitality packages allows it to offer an extensive range centred around 11 of the season's Grand Prix races – Monaco (of course!), Spa, Singapore, Austin, Abu Dhabi, Mexico etc. And if none of these thrilling events can be slotted into your schedule, don't worry because Laurence will find other ways of immersing you in the world of motor racing, aided and abetted by celebrities such as Allan McNish, winner of the Le Mans 24 Hours with Audi, or Daniel Elena, who used to be Sébastien Loeb's co-driver. In addition this dynamic lady has turned her expert hand to yachting: "We're now able to offer craft of 10 to 100 metres in length, anywhere in the world."
Incentive concept
23 boulevard Albert 1er
98000 Monaco
Tél. +377 93 50 97 90
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