"Fancy doing a nail truck during the lunch hour, Marjorie?" "Great idea, Julie, my polish is flaking!" Could such an exchange between work colleagues become commonplace? Esther Ly certainly hopes so because this 26-year-old has launched an innovative concept on the Côte d’Azur. Food trucks, those itinerant means of keeping your inner (wo)man happy, are now part of the landscape, so why not beauty trucks and nail trucks, dispensing beauty care, manicures, massages, hair removal and suchlike in workplace or supermarket car parks? In Esther's case in a specially customised vintage caravan. The idea has a lot going for it as many a working woman will be delighted to make use of their lunch hour in order to have more time at the weekend. And for Esther, who sold advertising space in magazines before qualifying as a beautician, it means "at last doing something more concrete than selling dreams. Here I get instant results: I apply my polish, my customer is happy and says so, and I'm delighted!" By the way, her beauty truck is also available for weddings, hen parties and similar occasions.
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