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TRENDS

From the catwalk to the street, from horological complications to extravagant jewellery, from designers in the spotlight to the new modes of transport, our Trends pages illustrate the latest in lifestyle. These cleanly-designed, well-illustrated pages take a sideways look to decipher major shifts in society as they happen, offering a comprehensive, avant-gardist view of today's zeitgeist.
COTE shows you the most complex details with text and pictures.

June 2024

Heure d'été

Enjoy summer's carefree spirit and forget about the weather. Watches no longer seem to take themselves seriously, exploding in saturated colours, when time becomes a secondary consideration.

By Julie de los Rios
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 Hublot

A clockwork orange

Traditionally used in consensual colours, Hublot has given ceramics a colourful makeover. The iconic Big Bang Unico case, in blue, grey, green, or red, now bursts into a vibrant colour.

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MB&F

Pop

MB&F’s M.A.D. Editions project marks its first collaboration with an external designer. The M.A.D.1 Time to Love watch is a limited edition of 999 pieces created with Jean-Charles de Castelbajac, who injects his unique style into every detail. 

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Swatch

Neon kids.

The Swiss brand reinvented six iconic 80s and 90s watches in vibrant colours for nostalgic fans. One of the fun models is the Swatch Neon Wave chronograph, with a multicoloured dial with a tachymeter scale and glow-in-the-dark black hour and minute hands.

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Tag Heuer 

Co(o)llaboration. Launched in 1986, Tag Heuer's Formula 1 collection’s striking colours and bold design have made it a huge success. The Swiss watchmaker has teamed up with lifestyle brand Kith for 2024 to revisit this watch in a 10-colour limited edition.

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