Heure d'été
Enjoy summer's carefree spirit and forget about the weather. Watches no longer seem to take themselves seriously, exploding in saturated colours, when time becomes a secondary consideration.
By Julie de los Rios

Hublot
A clockwork orange
Traditionally used in consensual colours, Hublot has given ceramics a colourful makeover. The iconic Big Bang Unico case, in blue, grey, green, or red, now bursts into a vibrant colour.

MB&F
Pop
MB&F’s M.A.D. Editions project marks its first collaboration with an external designer. The M.A.D.1 Time to Love watch is a limited edition of 999 pieces created with Jean-Charles de Castelbajac, who injects his unique style into every detail.

Swatch
Neon kids.
The Swiss brand reinvented six iconic 80s and 90s watches in vibrant colours for nostalgic fans. One of the fun models is the Swatch Neon Wave chronograph, with a multicoloured dial with a tachymeter scale and glow-in-the-dark black hour and minute hands.

Tag Heuer
Co(o)llaboration. Launched in 1986, Tag Heuer's Formula 1 collection’s striking colours and bold design have made it a huge success. The Swiss watchmaker has teamed up with lifestyle brand Kith for 2024 to revisit this watch in a 10-colour limited edition.



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