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TRENDS

From the catwalk to the street, from horological complications to extravagant jewellery, from designers in the spotlight to the new modes of transport, our Trends pages illustrate the latest in lifestyle. These cleanly-designed, well-illustrated pages take a sideways look to decipher major shifts in society as they happen, offering a comprehensive, avant-gardist view of today's zeitgeist.
COTE shows you the most complex details with text and pictures.

July 2024

Mini cases, maximum effect

20- or 30-mm tops. The trend towards small watches continues, even where you least expect it! 

These ‘mini’ version timepieces blend beautifully with stacking bracelets.

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Chanel 

Couture 

The iconic Première watch case is revisited as a charm, hanging from a bracelet amidst Mademoiselle’s grigris, her precious seamstress tools – safety pin, thimble, and a reel of thread.

 Audemars Piguet

Timeless.

The emblematic Royal Oak has been the centre of attention since its launch in 1972. Audemars Piguet revisits its iconic watch in a new 23 mm white, yellow, or rose gold version for 2024, powered by a guaranteed 7-year autonomy quartz movement.

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Hublot

Minimaliste

Hublot is one of 2024’s surprises. Well known for its bold, oversized cases, the Swiss watchmaker has given a new, more refined look to its 29 mm emblematic Classic Fusion – also available in a 42, 38 or 33 mm version.

Longines

Double tour

The Mini DolceVita family, launched in 2023, includes new models with exclusive double tour nappa leather straps in a rich palette of colours. The rectangular case features in an original campaign starring the brand's ambassador, Kate Winslet – with and without diamonds.

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