The fashion alphabet
Long gone are the days of keeping a low profile! We now openly declare our allegiance to a tribe using logos, names, monograms, or initials... On the street, it’s time for the big revelation.
By Julie de los Rios

Dior
Not a gourd at all
For its capsule beachwear collection designed by Kim Jones, Dior has called on the eco-friendly 24Bottles brand founded in 2013. The Clima bottle in stainless steel is reinvented with the Dior Oblique motif – palladium finish – and enhanced with a grained leather shoulder strap.

Celine
Headgear!
The Celine Monochroms collection includes sweatshirts, t-shirts, sneakers, sports bras, and caps. Our favourite is the logo-print bucket hat that’s already a permanent fixture on the heads of girls in the public eye.


Prada
Red alert
Flamboyant in red enamel, Prada’s triangular logo stars in a line of silver earrings. At the crossroads of punk, minimalism, and postmodern influences.

Fendi
On-time!
Omnipresent at Fendi, on everything from ready-to-wear to accessories, the FF logo also features on the FendiMania watch in steel with a gold bezel.
Chanel
Pop
The vibe at Chanel is street art. The house name in multicolour displayed ad infinitum on bags in the Fall-Winter 2021-2022 collection.




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