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TRENDS

From the catwalk to the street, from horological complications to extravagant jewellery, from designers in the spotlight to the new modes of transport, our Trends pages illustrate the latest in lifestyle. These cleanly-designed, well-illustrated pages take a sideways look to decipher major shifts in society as they happen, offering a comprehensive, avant-gardist view of today's zeitgeist.
COTE shows you the most complex details with text and pictures.

August 2015

Faces that charm

Some watchmakers are choosing muses that embody their philosophies most imaginatively – think Tag Heuer with Cara Delevingne. Each to their own style!

JAEGER-LECOULTRE

Women of today.
The Friends of the Brand campaign spotlights talented women who have adopted the Rendez-vous watch collection. They include blogger Helena Bordon and actresses Sarah Gadon and Zhao Wei, but it’s surely Carmen Chaplin (photo) who best embodies such ageless timewear.

AUDEMARS PIGUET

Camera... action!
At the launch of its new Millenary women’s watch Audemars Piguet introduced its latest brand ambassadress: Indian actress Freida Pinto. She’s passionate about women’s rights, notably fronting the Because I Am a Girl campaign, and perfectly illustrates the watchmaker’s philosophy of “There are exceptions to every rule.”

PIAGET
Centre stage!
Presenting the new Possession ring, Piaget revealed the latest brand ambassadress for France: the Paris National Opera’s prima ballerina Dorothée Gilbert. She’ll be modelling the jewellery and the timewear too, photographed by husband James Bort.

By Julie de los Rios

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