TAG-Heuer

The Marseille track!

The brand, in pole position for its link with motorsport, moves up into sixth place with its first boutique in Marseille. 

By Bruno Lambert

TAG-Heuer is opening its shop on the corner of two of Marseille’s most commercial streets, Rue Grignan and Rue Paradis, in partnership with Marseilles-based company Frojo. The décor reflects the company’s heritage and links with motorsports, especially F1. Gulf helmets, Porsche books, a model of the mythical Porsche 911, and a giant photo of the Red Bull Formula 1 driver Max Verstappen all serve as reminders of its successful partnerships with these great names in the four-wheeled sport. This 30m2 space with its masculine codes will convey the brand’s values and favourite territories: innovation and performance, like the racing cars that flirt with, not to say exceed, 300 km/hr on the track.

Exclusive watches

In terms of timepieces, besides the new generation of connected watches that are driving the brand’s commercial success, TAG-Heuer fans will be pleased to find iconic models such as the Aquaracer diving watch, along with the exclusive TAG-Heuer Carrera Porsche Chronographe Orange Racing, the result of a sixth collaboration between these two giants. On top of this, the legendary Monaco watch and the extremely rare Monaco Dark Lord with its titanium case. A “Full Black” model refers to the original model: a timeless classic that entered the watchmaking pantheon when Steve McQueen wore it on his wrist in the 1970 film Le Mans.

33 rue Grignan, Marseille 6e

Tél. 04 95 06 14 07