In June the Paris brand opened a new Nice outlet on the delightfully named Rue Paradis, 280m² over two floors showcasing its various lines; leather accessories, jewellery, timewear, perfume – nothing overlooked. In this lovely big playground the brand expresses its free-spirited mindset to the full, unmistakeably urban as to decor, with pristine white walls and metal structures displaying the best-sellers to fine effect. This season Zadig women go romantic but without renouncing their rock-chick side, as personified by muse Eva Herzigova. There's a men's space too, where the clothing collection embodied by Jordan Barrett channels rock musicians by drawing on the nomadic lifestyle of bands on tour. Zadig & Voltaire also produces miniature versions of its clothing to dress little rebels stylishly.
Nice, 3 rue Paradis - Tél. 04 93 01 39 07
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