The Riviera of Flowers with its delightful old villages offers premium holidaying and gastronomy just along from the Côte d’Azur. Plus a new fashion experience too thanks to an exclusive luxury outlet.
Recently COTE paid a visit to The Mall in the Tuscan countryside outside Florence, an outlet village where remarkable brands (Gucci, Bottega Veneta, Balenciaga, the highly exclusive Pucci, to name just a few) sell their previous seasons’ collections at very much reduced prices. We were met by the Kering Group’s Giorgio Motta, who personally showed us around this shopping paradise and told us too about The Mall Sanremo that opened in June. We’ve all come across these outlet malls especially successful in Italy, but these are in a different league altogether! The Mall Sanremo is somewhat smaller than its Tuscan big brother but it still houses 50 prestigious names – Dolce & Gabbana, Givenchy, Chloé, Gucci... – in a building designed by P + P Studio (Milan), whose architecture evokes the waves on the Mediterranean close by. More importantly, The Mall Sanremo provides similar premium services as the Florence outlet, for a clientele whose expectations it knows well. These include a reception lounge for answers to any questions, a hands-free shopping service, a VIP lounge, home deliveries, personal shoppers, tax-free shopping, a gourmet chef’s restaurant, and shuttle services connecting with Nice, Monaco and Genoa. Motta is especially proud of The Mall’s contribution to the local job market, for through a partnership with San Remo town council plus training dispensed by Polimoda, a male or female student will be employed by each shop. This true temple of luxury is sure to excite tour operators always on the look-out for new tourist destinations.
URBAN GUIDE
Looking for good ideas and places? With exhibitions, festivals, concerts, shops, capsule collections, restaurants, bars and more, our Urban Guide pages tell you what's on and what's just opened on the Côte d’Azur. A great way to discover all the richness and diversity of the Côte d'Azur's culture, shopping, food and drink, from Saint-Tropez to Monaco. Local creators also have their say in these pages.
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