The fashion brand chose four-floor premises in Cannes city centre to show off its collections of ready-to-wear, accessories and perfumes, for men and women.
Hi-tech lifts and a pitch-perfect layout make it easy to explore all the Boss looks from megacasual to ultra-chic. The basement is devoted to eyewear, perfumes, accessories and, most importantly, the Boss Green casual menswear range. But stepping into this flagship store, what first grabs your attention on the ground floor are Boss's winter collection outfits designed with men firmly in mind; then heading towards the back of the store you find the Boss women's line designed by Jason Wu. The Boss man favours “dressy businesswear”, with a preference for navy blue, white shirts, black leather shoes and the supple Signature briefcase, or alternatively “contemporary businesswear” consisting of a double-breasted suit worn over a jumper. Boss woman mixes beautiful fabrics that fall opulently, while the autumn colours vary between camel and coral, navy blue and a greyish python print. And don't forget that last year Jason Wu started designing Boss Fundamentals, a range of basics infused with masculine codes. Heading up to the first and second floors the men's clothing becomes increasingly chic until at the top you're confronted by the evening wear. A grand tour indeed!
Cannes, 47 rue d’Antibes
www.hugoboss.com
Tél. 04 97 06 94 60
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