Two days before the F1 Grand Prix – for which it has been official timekeeper since 2011 – the watchmaker touted as “Swiss avant-garde since 1860” raised the curtain on its Monaco store opened in partnership with Aubery Audion of jeweller Ferret. The new premises are decorated in a red and grey colour scheme that references the watch mechanisms and reminds us of Tag Heuer’s motor-racing connections. The inauguration included a preview presentation of the three special-edition Senna watches celebrating the 30th anniversary of that driver’s first Monaco win: two Formula 1s in the red-and-black race colours and the Carrera Heuer 01 chronograph sitting on the famed Legend bracelet of S-shaped links, adopted back in the day by the three-times F 1 world champion.
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