The London jeweller opens a new boutique inside the Hôtel de Paris Monte-Carlo. This way please...
The legendary palatial hotel, now freshly renovated, is where jeweller Graff has chosen to open its second Monaco boutique, the first being inside the Casino de Monte-Carlo. Covering 200m² and comprised of two salons,
a VIP lounge and a timewear room, this luxurious showcase
sits beautifully behind a frontage of black Saint Laurent marble with bronze accents forming iconic Graff motifs. The premises were designed in accord with the new boutique concept conceived by architect Peter Marino, wrapping you in the brand’s elegant world infused with noble materials and haute-couture sensibility from the moment you cross the threshold. In the salons, two commanding chandeliers sparkle with thousands of cabochons, illuminating iconic jewellery such as the Classic Graff, Nuage, Butterfly and Snowfall collections. In this plush cocoon warmed by hand-woven carpets of silk, wool and sisal, sophisticates simply don’t know where to look next!
For the lucky few
We continue our visit in the VIP lounge, its walls clad in varying nuances of celadon green, a signature colour. Here, ensconced in roomy club armchairs, the lucky few can peruse unique creations and superlative suites. The fine-timewear room is equally impressive, with the loveliest timepieces exhibited in a display case faceted like an emerald-cut diamond, the work of designer André Dubreuil. Gentlemen will surely hesitate between the different MasterGraff and GyroGraff models, and ladies find it hard to choose between the Butterfly, Spiral and more technical Graff Floral watches. We can never forget that this jewellery house founded by Laurence Graff in 1960 was a beacon of excellence from the very start. Its DNA markers? Elegance, innovation, creativity, rare gemstones and hi-tech horology.
Par Julie de los Rios
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