This project is for “an integrated means of promoting fresh foods and convincing consumers that it is easy to integrate them into their daily diet instead of industrial processed foods”. It is doubly innovative in that it incorporates both economic criteria – improving the performance of fresh-food departments, adapting the use of misting to product needs etc. – and new technological ways of encouraging consumption of fresh produce, managing product end-of-life and optimising fresh-food management and merchandising. Additionally, Areco provides consumers with dedicated advice through its Addachef app providing in-store product information (nutritive value, taste, cooking, storage...) along with tips and even quick, easy recipes.
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